New Balance Athletic Shoe is jumping into action sports with the launch of a snowboarding line.
The Boston company known primarily for its running shoes has partnered with California snowboarding brand 686 on the “686 Times New Balance” collection of snowboard boots, sneakers, jackets and T-shirts.
The Boston company known primarily for its running shoes has partnered with California snowboarding brand 686 on the “686 Times New Balance” collection of snowboard boots, sneakers, jackets and T-shirts.
SHOE-IN: The 580 Times New Balance Snowboard Boot sells for about $300.
New Balance will debut the collection locally tomorrow night at the Concepts sneaker store in Cambridge’s Harvard Square.
The partnership with 686, a company owned and operated by snowboard riders, allows New Balance to “add freshness” to one of its classic sneakers and introduce it to a new sport, according to product manager Jen Lynch.
The collection’s footwear includes two adaptations of New Balance’s 580 trail-running sneaker introduced in the mid-1990s.
The 580 Times New Balance Snowboard Boot, which retails for $300, incorporates New Balance’s patented Rollbar stability and Abzorb cushioning technology and other features typical of snowboarding boots.
“The outcome is that you get this really high-tech boot that fits and feels like a sneaker,” Lynch said.
New Balance also has customized a 580 sneaker for the collection using leather and yarn-dyed plaid panels. It will retail for $100.
Concepts will carry the 686 Times New Balance boots and sneakers, both of which come in black and white.
The collection’s outerwear is available at Eastern Boarder in Nashua, N.H., and North of the Boarder in Salem, N.H.
Source: Donna Goodison
The partnership with 686, a company owned and operated by snowboard riders, allows New Balance to “add freshness” to one of its classic sneakers and introduce it to a new sport, according to product manager Jen Lynch.
The collection’s footwear includes two adaptations of New Balance’s 580 trail-running sneaker introduced in the mid-1990s.
The 580 Times New Balance Snowboard Boot, which retails for $300, incorporates New Balance’s patented Rollbar stability and Abzorb cushioning technology and other features typical of snowboarding boots.
“The outcome is that you get this really high-tech boot that fits and feels like a sneaker,” Lynch said.
New Balance also has customized a 580 sneaker for the collection using leather and yarn-dyed plaid panels. It will retail for $100.
Concepts will carry the 686 Times New Balance boots and sneakers, both of which come in black and white.
The collection’s outerwear is available at Eastern Boarder in Nashua, N.H., and North of the Boarder in Salem, N.H.
Source: Donna Goodison
i would love to do what you do! i also have my own collection of shoes (: i love your DC Shoes blogs!
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